Introduced at the 2024 NBA All-Star Weekend on February 18, Direct-to-Consumer availability planned for March 15
Las Vegas, NV – March 5, 2024 – Today, One World Products, Inc. (“OWP”) (OTCQB: OWPC) proudly introduces Pro-11, a high-performance CBD-enriched muscle rub, born from a pioneering collaboration between Kx Family Care, led by 8-time Grammy-award winner Stephen Marley, and OWP, under the stewardship of NBA Hall of Famer Isiah Thomas. Kx Family Care has also committed to a strategic investment of $400,000 in OWP, underscoring the shared vision between the two companies. The investment will be instrumental in expanding OWP’s operations within the Bogota Free Trade Zone in Colombia and will enhance OWP’s production capabilities, enabling the company to meet the growing demand for its products and solidify its position in the global market.
The innovative Pro-11 muscle rub is crafted with athletes in mind and brings together the belief of Stephen’s father, Bob Marley, who was a strong proponent of the cannabis plant’s benefits, merged with Isiah Thomas’s extensive experience as both a professional athlete and coach in one of the world’s most demanding sports.
The partnership between OWP and Kx Family Care, co-founded by Stephen Marley and wellness entrepreneur Shelly O’Neill, has resulted in Pro-11, the embodiment of state-of-the-art natural wellness and sports performance. This top-tier muscle rub is infused with premium CBD, essential oils, and natural extracts, specially formulated to support the intense physical demands of active and professional lifestyles.
Pro-11 made a grand entrance at the NBA All-Star Weekend on February 18, 2024, and was showcased to NBA athletes to enhance their pre-game preparation and recovery. This premium muscle rub is formulated to provide rapid absorption, deep muscle penetration, and a non-greasy finish, delivering optimal support where and when it’s needed most.
“Pro-11 is more than just a muscle rub; it’s a fusion of science and nature, designed to elevate athletic performance and recovery,” stated 12-time NBA All-Star Isiah Thomas, CEO and Chairman at One World Products. “Partnering with Kx Family Care has allowed us to create a product that not only addresses the therapeutic needs of professional athletes but also embodies our shared commitment to natural, health-forward solutions.”
“My family’s foundation has always been rooted in the love of music, the use of healing herbs and playing sports!” stated Stephen Marley, founder of Kx Family Care. “To start a sports collection of truly natural and effective CBD products with a sports icon like Isiah Thomas is something remarkable. As a collective, we are a stronger force in the healing of all nations.”
As One World Products continues to expand its presence in the wellness and personal care sectors, Pro-11 emerges as a flagship offering, setting a new standard for CBD-based sports performance products. For athletes and fitness enthusiasts seeking a competitive edge, Pro-11 offers a harmonious blend of nature’s best, backed by the trusted quality of One World Products. Pro-11 muscle rub will be available Direct-to-Consumer via pro11athletics.com starting March 15, 2024 and is expected to arrive in select retail locations later in the year.
About Kx Family Care
Kx Family Care, founded in 2021, is a CBD-enriched, family-focused personal care product line that embraces the native healing botanicals and natural beauty of Jamaica. Kx Family Care is the first hemp-infused family care brand from Stephen Marley and is for those who care about a more natural and sustainable way of life for themselves, their loved ones and the planet. Using only the highest quality, sustainably sourced, plant-based ingredients, Kx products are created with all ages and skin types in mind. www.KxFamilyCare.com.
About One World Products, Inc. (OTCQB: OWPC)
One World Products is a fully licensed hemp and cannabis producer with offices in Las Vegas, Nevada, and offices and operations in Bogota and Popayan, Colombia. One World Products planted its first crop of cannabis in 2018 at its cultivation site in Popayan, Colombia, and began harvesting commercially in the first quarter of 2020.
For more information, please visit https://oneworldproducts.com/. #HempIsTheNewPlastic (TM)
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